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Tag: the ides of march

No use for big data in electioneering, according to Hollywood

Over the last year two major Hollywood movies that touch upon the use of big data and sophisticated data analysis hit the big screen. Which, of course, is two more than the mean (or was that the median). Moneyball shows how crunching numbers helps win baseball games and Margin Call shows how crunching numbers helps ruin financial firms. It’s kind of fun to see Brad Pitt and Kevin Spacey stare at spreadsheets and nod approvingly while being explained some statistical subtleties. But watching someone stare at somebody else’s spreadsheets quickly becomes tiresome … which probably explains why Regressing with the Stars, Dotchart Master, and America’s Next Multilevel Model haven’t yet taken over reality TV. So I was really disappointed to see that a third 2011 movie – The Ides of March – misses a golden opportunity to show the use of big data and sophisticated analysis for winning elections. The movie revolves around the primary presidential campaign of George Clooney (pardon, Governor Mike Morris) and the dirty politics behind the scenes. But for Hollywood in 2011, electioneering is still a game of horse-trading, media spinning and good-ol’ stabs in the back. All these things about election campaigns are probably true, but I was disappointed that there were no fancy graphs plotting approval ratings and prediction market quotes, no real-time election forecasts (or nowcasts) at which ¬†George Clooney to stare and nod approvingly, no GIS-supported campaign targeting, not even focus groups, twits, facebook pages, not to speak of google circles. Now,…